When To Prepare and Launch Retail Holiday Marketing, Plus Other Strategies

With the 2019 holiday season barely in hindsight, you might be thinking it’s too early to begin putting together your 2020 seasonal retail marketing calendar. But, there’s no such thing as being too prepared for the holidays especially when, according to our 2019 holiday survey, more than 95% of retailers say their store is either “somewhat prepared” or “very prepared” for the retail holiday season.
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